iPhone sales in UK triple in October

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"The research company says the October boost meant that for the 12 weeks to the end of October, Apple's market share of UK smartphone sales was 27.8%, compared to 25% in the same period a year before. The Android platform continued to increase its overall lead, powering 46% of smartphones in the 12-week period, compared to 34.2% a year ago".

Slighty misleading headline then.
 
Does this mean people who previously bought just one iPhone are now buying three, or is it actually additional people?
 
Does this mean people who previously bought just one iPhone are now buying three, or is it actually additional people?

Assuming this is a serious question, the answer is neither of the above.


Mainly existing iphone owners bought the new one as soon as it became available. A similar spike in sales happens every time a new one is released. It's not going to stay at that level.
 
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