Gola

[olip6]

Morning all,

What does everyone think of shoe, bag and clothes retailer Gola??

Cheers,

Ollie P

 

[KempsonFox]

Morning all,

What does everyone think of shoe, bag and clothes retailer Gola??

Cheers,

Ollie P

They're shit

 

[Hazzman]

They were ultimate piss taking material in my school days. However, they have came back with their retro style and a lot of people don't mind it but it sadly I still see Gola with the same opinion I had at school.

 

[fcukcov]

They were ultimate piss taking material in my school days. However, they have came back with their retro style and a lot of people don't mind it but it sadly I still see Gola with the same opinion I had at school.

To a certain extent I would agree, they seem to be doing the same stuff they did 20 years ago but for 4 times the price (in relative terms) just because its "retro".

 

[Jeff]

I had some of their football boots when I was about 11. Can't remember if they were any good or not, but I wore them when I played for the school's second team. That doesn't mean much though, they were so desperate for players even Junior Lewis would have got into that team.

 

[Durham Fox]

They were ultimate piss taking material in my school days. However, they have came back with their retro style and a lot of people don't mind it but it sadly I still see Gola with the same opinion I had at school.

Same here.

If you were caught in a pair of Gola's or Hi Tec's at school your life wasn't worth living.

 

[fcukcov]

Same here.

If you were caught in a pair of Gola's or Hi Tec's at school your life wasn't worth living.

or Ascot from Bacons

 

[Hazzman]

Same here.

If you were caught in a pair of Gola's or Hi Tec's at school your life wasn't worth living.

Used to have a chant for 'Hi-Tec's', can't remember it. :icon_bigg

 

[Jeff]

I've just found this, from 2004:


The brand that had ruled the playground in the 70s suffered a dramatic downturn with the arrival of global rivals. Will a fashion-led strategy help it regain its cool?

As Britain's oldest sports brand, Gola is approaching its centenary celebrations next year having endured the highs and lows of the sports retail sector. Founded in 1905, when it created the first handmade leather football boots in England, Gola rose to a position of dominance in the market.

By the end of the 70s there was a barely a schoolboy or professional footballer who didn't own a pair of Gola boots. It was a decade in which the brand boasted a sponsorship contract with Manchester United and was the kit sponsor of fictional team Melchester Rovers in the hugely popular Roy of the Rovers comic.

Then came the competition. Backed by marketing budgets that Gola had little chance of matching, global sports giants Nike and Adidas noted the rising appeal of football and threw their weight behind the sport.

Reebok and Puma swiftly followed suit. Gola was sidelined and spent most of the next two decades in freefall.

The past few years have seen Gola attempt to fight back through diversification, painting itself as a broader, fashionable brand. It has used its perceived iconic status to introduce clothing ranges for men, women and children, bags, hats, watches, toiletries and bikes, with the emphasis on retro cool.

However, in a recent survey by Coutts Retail Communications, Gola was named the most uncool sportswear brand by its core audience of 16- to 18-year-olds. In response, Gola countered that as a fashion brand it should not be compared with brands such as Nike, which specialise in technical sports performance trainers.

 

[Harbro-Fox]

Hahaha Gola, wouldn't be seen dead in it.

 

[drummindefender]

I remember my primary school football team wore a bright orange gola kit. shocker.

 

[olip6]

Thanks for the comments everyone..... one more question... if you were to make the Gola brand more appealing to you, what would you do to it?....whether it be changing the primary colours, the logo, certain people to model for Gola, etc...

 

[Matt_B]

I think somebody is doing a piece of coursework here

 

[Macky]

if you were to make the Gola brand more appealing to you, what would you do to it?....whether it be changing the primary colours, the logo, certain people to model for Gola, etc...

I would definitely give away a free pair of Smart Wool socks with every pair of boots or runners purchased

 

[FoxCovert]

Gola was the Nike of the 60's and 70's(tongue in cheek). Further evidence of the triumph of marketing over substance in 2009. Capitalism at it's worst.

 

[Siouxsie]

Thanks for the comments everyone..... one more question... if you were to make the Gola brand more appealing to you, what would you do to it?....whether it be changing the primary colours, the logo, certain people to model for Gola, etc...

Do they do a pink high-heeled version?

 

[Harbro-Fox]

Change the name,logo and everything else to do with Gola. Bring out some pornos as a start to appeal to a wider market.

 

[RHYDAL]

Gola were shite however Patrick were the lowest of the low.

 

[manxfox]

Arrow, Mercury, Ascot, Gola, Hi-tec - all were straight estate

 

[Hazzman]

I remember trying to tell my brother that his Arrow's were a decent boot cos Chris Sutton wore 'em.