Steven
Active Member
I think this comes from fcbusiness.co.uk.
Issue 53 - 06-11
Issue 53
Exclusive Leicester City Interview
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Issue 53 - 06-11
Issue 53
Exclusive Leicester City Interview
Login to Download Issue
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Leicester City vice-chairman Top Raksriaksorn said the club was prepared to make a loss on their investment as they pursue a place in the Premier League.
City have been linked to a host of summer transfer targets, and owners Asia Football Investments have pledged to give manager Sven-Goran Eriksson the cash needed to mount a promotion challenge.
Emile Heskey, Marlon King, Keiren Westwood, Nicky Maynard and Paul Konchesky have already been linked with moves to the Walkers Stadium.
City were also strongly linked yesterday to young Mexican striker Antonio Pedroza Whitham, who is said to have caught Eriksson's eye with his performances for Mexican side Jaguares.
City are also trying to bring back to the club the six loan players who finished the season – Kyle Naughton, Jeffrey Bruma, Patrick Van Aanholt, Ben Mee, Yakubu and Diomansy Kamara.
Raksriaksorn, whose father and City chairman Vichai Raksriaksorn owns King Power, said in an interview with FC Business magazine that they were prepared to lose money as they chased promotion, but would not risk the financial health of the club.
"I understand that the biggest cost is wages, but sometimes we will have to lose money to bring in good players," he said.
"At the same time we want to work towards balance. Don't forget that we (King Power) are retailers – we know how to grow revenues. I view this as a long-term project. I know we can bring a lot of success. To achieve what we want to achieve will take a long time."
Part of Raksriaksorn's long-term strategy is to raise the club's profile overseas and open up business opportunities which will help City generate extra income which can be invested into the squad. City have already clinched sponsorship deals with AirAsia, Singha Beer and King Power, and Raksriaksorn is negotiating a television deal so that matches can be shown in Thailand next season.
King Power are also investing in an academy in Bangkok which should be open in the next few months.
"We know we need to improve many things at the business," said Raksriaksorn.
"I try to make the brand bigger, take Leicester to Asia, improve the Academy, get fans in the ground earlier and improve non-match-day income.
"There are many good staff members at Leicester already. I want to tell them my vision and then we'll develop it together."
FC Business is out today and can be purchased by logging on to fcbusiness.co.uk
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