So we're going to have a new shirt every season - so what - we're no different to many other clubs - ask your partner if they would like to wear the same dress or shirt for the next 2 years when they go down to the local - no chance - - I know its a bit tough on parents but if the kids want one its a good alternative to more toys at christmas and on birthdays - if you don't want one the answers simple - don't buy one - A lot of fans seem to forget that if we are to buy new players then the money has to be generated through season tickets, merchandising etc. - thats unless there some rich Russian mafia type bloke (alledegly) wishes to launder his money on us - I don't suppose many were moaning when the club annouced that season tickets for under 9s would be free next season which I think is a fantastic jesture - Alot were moaning when the club bought out the 120 range of shirts etc but I can tell you that the 120 greatest goals dvd is absolutely fantastic and worth every penny