Has anyone else noticed there are 2 advert breaks in the new simpsons episodes? why?
They've always had two scene breaks in each episode where the ad breaks go, it's the way they've always been shown in the US. Presumably Sky have decided to see if British viewers will accept this.
From an advertiser's perspective it makes more sense to show ads during programmes, when people are less likely to switch channels, and from a channel perspective it makes more sense to have fewer ads between programmes, for the same reason.
Simpsons episodes have also got shorter over the years, as the number of ads has increased.