Speculation New shirt and sponsor

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Suggestions that this deal is worth a shitload of money. Possibly around £100m over three years.

That's not big six money but it's a lot better than we have been getting.
 
Suggestions that this deal is worth a shitload of money. Possibly around £100m over three years.

That's not big six money but it's a lot better than we have been getting.

Should have been raking this in since 2016
 
LEICESTER CITY'S 2021/22 ADIDAS HOME KIT REVEALED
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- New Leicester City 2021/22 adidas home kit is revealed
- Limited-time FREE sleeve patch offer for Season Ticket Holders who renew for 2021/22
- Kit to be debuted in Sunday’s Premier League visit of Tottenham Hotspur
- Shirt is first to feature FBS Trade Online as the Club’s new principal partner


Leicester City’s brand-new adidas home kit is available to pre-order now, with a limited-time offer available to Season Ticket Holders renewing for 2021/22.

The Foxes will wear the new home kit for the first time when they take on Tottenham Hotspur in the Premier League finale on Sunday 23 May, with the strip now available to pre-order ahead of its in-store drop during the week commencing 19 July.

Season Ticket Holders will be able to renew for 2021/22 from Friday 28 May and will be able to claim a free sleeve patch of their choice plus 10 per cent Foxes Rewards if they pre-order a 2021/22 home shirt at the same time.

Supporters can choose from a Premier League, European or FA Women’s Super League patch – available for the first time following LCFC Women’s promotion to the FAWSL – or a commemorative silver FA Cup Winners’ patch, celebrating the Club’s first ever FA Cup win in 2021.

By pre-ordering a home shirt while logged in to their online account to renew their Season Tickets, Season Ticket Holders can take full advantage of the promotion, securing their sleeve patch of choice and 10 per cent Foxes Rewards, which can be redeemed against future retail purchases made instore or online.

Leicester City's communities have joined forces to help unveil the brand-new 2021/22 adidas home kit, including first team players from the Club’s men’s and women’s teams, supporters and members of the Leicestershire community and beyond.

The 2021/22 kit campaign ‘This Is Leicester’ celebrates the diversity of the Leicester City family, uniting players and supporters around the world.

Shot at King Power Stadium and at the Club’s new training facility in Seagrave, the new adidas home kit in bold blue and white with gold trim includes the return of white shorts and blue socks. Priced £60 for Adults and £45 for Juniors, its structured fabric is made with recycled materials and moisture-absorbing adidas ‘AEROREADY’ technology to create a comfortable and high-performance kit that also supports the sports brand’s ambition to End Plastic Waste.

The 2021/22 adidas kits will also be the first to proudly feature City’s new principal partner – global online trading company FBS.

The new adidas home kit and all three goalkeeper kits are available for pre-order online only now at shop.LCFC.com, with balance payment, home delivery and Fanstore sales anticipated during w/c 19 July – details will be emailed to supporters in due course.

Season Ticket Holders who purchase their shirt before the Season Ticket renewal period starts on Friday 28 May will be contacted via email with details of how to claim a free patch of their choice, or a refund if a patch has already been pre-ordered with the shirt. From Friday 28th May, Season Ticket Holders who renew their Season Ticket will have the option of selecting which patch they would like when purchasing their home shirt.

A £10 shirt deposit plus your shipping fee and value of the other items in your basket (including personalisation) will be taken upon order. You will then be contacted by the Club to request the remaining payment once shirts are ready for dispatch. Please note that pre-orders for the 2021/22 socks and shorts will require payment in full.


Pre-order terms and conditions can be found here.
 

LEICESTER CITY AND FBS ANNOUNCE RECORD NEW PRINCIPAL CLUB PARTNERSHIP
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Leicester City has signed a new three-year agreement with the global online trading company FBS as its principal club partner. The partnership will begin with the 2021/2022 season, with the Foxes wearing the new shirts with the FBS logo for the first time in the final Premier League match against Tottenham Hotspur at King Power Stadium this Sunday 23 May.

The partnership will bring together the 2015/16 Premier League Champions and 2021 FA Cup winners with one of the world’s fastest-growing financial services companies.

This commitment between FBS and the Club will harness the growing strength of the Leicester City story to showcase the unique capabilities of FBS to transform the way the world invests. With its name on the front of the Foxes shirt and other key media, FBS will build worldwide awareness of its technology and trading services.

FBS has over 16 million customers worldwide and operates in almost all countries globally. The company’s ambition is to utilise technology to make investing into the financial markets accessible to everyone, making it the ideal fit for Leicester City, who have created a global community of fans spanning cultures and continents following their famous Premier League win in 2015/16.

Susan Whelan, Chief Executive Officer for Leicester City, said: “We are tremendously proud to be beginning this partnership with FBS, one of the most exciting and dynamic global financial services companies. Establishing key partners of this scale and ambition has always been a central part of our vision for the Club, enabling us to keep investing in improvement and growth while enhancing the Club’s profile all over the world. We are looking forward to working with FBS to bring to life our vision for the partnership to the world and our global fanbase.”

Yulia Ivanova, FBS Chief Executive Officer, said: “We are very excited about this partnership and the opportunity to align FBS with the incredible Leicester City story, which continues to capture the imagination of sports fans all over the world. It will significantly expand our brand positioning and it will help us market our comprehensive solutions portfolio to all customers globally. We are extremely proud to partner with Leicester City and to be part of the Club’s story in the years to come.”
 
As expected, a hideous pattern. Not a fan of this one at all. Hopefully the sponsorship money will be used appropriately to grow the club.
 
Ugly af
 
Bit of a shame to lose King Power from the front as its been the name that has been synonymous with all our recent success so hopefully it isn't and end to that too.
 
Bit of a shame to lose King Power from the front as its been the name that has been synonymous with all our recent success so hopefully it isn't and end to that too.
I know what you mean, although I guess the stadium name still gives them a fair amount of exposure.
 
How do you **** up making a shirt blue ffs? it looks like it's been coloured in by a felt tip that's running out.
 
It's a shirt. Seen better, seen worse.

To my mind, its worst crime is a lack of imagination. Maybe they've been influenced by retro or something (as it does nod to classic) but I just see a pretty ordinary blue shirt with a funky fabric. Like an Everton shirt or something.

But whatever. I won't care about the shirt if we score, or concede, a shit load today.
 
Not bothered about the sponsor but the shirt is a throwback to the 80s or 90s. The last few years have been stylish. This is not at all.
 
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