I suppose in terms of our ambitions, it depends how seriously FFP is taken.
If the club take it seriously I'd say "reduce the wage bill, don't get relegated" seems about right.
I'm guessing the approach looks like this:
1. Do best to clear out the deadwood, even if it means free transfers, in an effort to reduce the wage bill.
2. Listen to offers for any player at the top end of the wage bill.
3. Don't extend any contracts that involve real money.
4. Let the kids play it out.
It reminds me a great deal of the NFL season prior to the proposed player's strike. Teams (especially the Panthers) simply refused to invest in players, dumped bad contracts, let their lame duck coach's contract expire, and waited it out.
The Panthers went 2-14 that year. It was shit.
Needless to say, I'm not as optimistic as Dion.