indierich06
Active Member
Apparently, the club's Malaysian owners want to rebrand Cardiff - including changing their home colours to red rather than blue:
http://www.bbc.co.uk/sport/0/football/17996534
So the owners are prepared to discard the club's history to make them more marketable in Asia. This could easily be Leicester City, our owners are keen to promote us to the Asian market. How would you feel if this was happening at City? Personally, I don't mind if they change the name of the stadium, or the sponsor for our kits, but to alter the very identity of the club for marketing purposes... that's sacrelige.
What do you think Rhydal?
http://www.bbc.co.uk/sport/0/football/17996534
Cardiff City are considering a rebranding which could mean a change of colour and a significant cash injection, BBC Wales Sport understands.
This may involve the team playing in red instead of their traditional blue.
The club's Malaysian investors believe red is a more dynamic colour for marketing in Asia, as well as of more national significance in Wales.
No final decisions have been taken, but the owners are keen to put more money at manager Malky Mackay's disposal.
Mackay had to almost rebuild his squad from scratch when he took over last summer following the sacking of Dave Jones.
Despite the early-season disruption, Cardiff managed to reach the Carling Cup final and the Championship play-off semi-finals before losing to West Ham.
The Welsh club's main investor, Vincent Tan, is also understood to be keen to develop the club's training facilities.
While the shirts and club badge could change colour, Cardiff City sources categorically deny that the club - whose nickname is "the Bluebirds" - will become known as "the 'Red Dragons''.
So the owners are prepared to discard the club's history to make them more marketable in Asia. This could easily be Leicester City, our owners are keen to promote us to the Asian market. How would you feel if this was happening at City? Personally, I don't mind if they change the name of the stadium, or the sponsor for our kits, but to alter the very identity of the club for marketing purposes... that's sacrelige.
What do you think Rhydal?