Send the ticket office an e-mail asking why it's so expensive. Fulhams caoch prices for their fans coming up here was £10 adult sth, £5 concession sth and £10 adult non sth, £10 concession non sth! The cost of coach hire would have been more expensive down in London i would have thought.
Even if the club subsidised some of the cost to get as many fans down there as possible would have been nice. Even without the imminent cash injection i'm sure they could have done it for about £8 per adult £5 per concession. They would have had to subsidise probably £100 per coach to cover all the costs, which even if they took 30 coaches is only £3000