Miles Away
Well-Known Member
I actually agree with this. Not a great message.So you have to issue some kind of statement to address the recent shitfest, and then try give people a little bit of something to cling onto - should be a bit of contrition (which is totally absent) and then some forward looking spin to try and sell tickets and shirts (which this is riddled with, along with unnecessarily high levels of sentimentality to get you onside)
So why on earth would you put in that mardy-arsed bit about offensive messages? How does that have a place in a statement like this? Your core statement to the fans about the critical, desperate state we are in and you are whining about that.
Read it again - it sticks out like a sore thumb
Ill-judged in the extreme
I deal a lot with PR in sport. He would have been advised against the abuse notes for a later time and place.
Apologize, acknowledge your role, lay out some next steps. Leave the rest for another day. Simple leadership.