I think it's wise to take these sort of comments with a pinch of salt.
Do you really see Vichai sitting down to write a column for us fans telling us what he thinks about the season ahead? Bollocks did he.
At best, someone from the club submitted a request for some words from him and one of his people penned them and someone from the club turned it into a piece from him. I doubt whether he even read his column, let alone wrote it.
It's an absolute nothing statement filled with the hollowest of platitudes.
"Our primary ambition is a long-term one – to make Leicester City a sustainable and consistently competitive force in the Premier League"
"Season by season, we look for progress"
"Last season, under Claude Puel, we saw the start of an evolution in our squad"
"This season, our evolution will continue with new players in the squad and I’m excited to see the progress we can make."
"At the end of the season, results and league position must always be put into context and it is in these broader distinctions that we monitor whether the club is successfully pursuing that long-term ambition."
"a message of thanks for continuing to show faith in our vision"
"A football club means nothing without its fans and we will continue to keep you at the heart of every decision we make for your club."
"they have he potential to reach great heights"
"Together we can continue to drive forward."
The entire thing is just a string of phrases that mean **** all nothing. Any chairman could say these things about their own club. Absolute waste of time and ink.