Dear
Following our successful progression to the semi-finals of the UEFA Europa Conference League, I write with regard to our plans for the above fixture and their impact on stadium configuration for the game.
As you may be aware, the 2021/22 season has seen the Club identify a number of fixtures through which to continue the trial of a Singing Section, giving like-minded supporters an opportunity to congregate in a defined area of the stadium to provide sustained and coordinated vocal support for the team. This has been a continuation of a trial started in January 2020, at the request of a number of supporters through the Club’s Supporter Engagement operations.
The process has been trialled at four fixtures to date: Wigan Athletic in the FA Cup Third Round (January 2020); Brighton & Hove Albion in the EFL Cup Fourth Round (October 2021); Watford in the FA Cup Third Round (January 2022); and Rennes in the UEFA Europa Conference League Last 16 (March 2022). During each trial, the Club has tested different locations, configurations, and ticket sales processes, to establish the appetite for such a section, its bearing on all match-attending supporters and its impact on the matchday atmosphere. Feedback received on the initiative to date has been extremely positive and will be further assessed during the coming weeks, when we undertake a more detailed consultation with supporters on the trial’s success.
For the latest stage of the trial, the Club will be implementing a Singing Section for its UEFA Europa Conference League Semi-Final First Leg against AS Roma on Thursday 28 April. This is both to assess the impact of a Singing Section on a match we anticipate to sell out, and to capitalise on the positive impact the trial has undoubtedly had on the matchday atmosphere, for such an important fixture.
As was the case for the previous stage of the trial (the last 16 tie against Rennes), the Singing Section will be located in SK1 (rows M to PP; 1 to 29 / M to PP; 208 to 218), with all tickets released from Season Ticket Holder reservation.
As a Season Ticket Holder in this section, this means that, while you will be guaranteed a ticket for the game, you will not be guaranteed access to the seat you normally occupy for Premier League matches. During the initial exclusive sales window for Season Ticket Holders (from 10am on Monday 18 April - online only), you will be able to purchase a ticket for an alternative available seat in the stadium, but seats in the specified section of SK1 will be locked. These seats will then be released on a first-come-first-served basis to all Season Ticket Holders that have not yet purchased on Thursday 21 April at 5:30pm. Tickets will then be released to Fox Members, subject to availability.
We acknowledge that such a decision will result in some Season Ticket Holders being disappointed not to have access to the seats they normally occupy for Premier League matches for our first ever European semi-final. However, we strongly believe the decision will have an overwhelmingly positive impact on the atmosphere in the stadium for such an occasion, and provide us with important learning to inform our ongoing trial. Should you wish to form part of the Singing Section, you are welcome to purchase a ticket in that section when they are released on sale. Should you wish to relocate to a different part of the stadium, our Ticketing team are available to help you do so, and can be reached via the contact methods below.
It is our intention, in the coming weeks, to gauge wider feedback from supporters on the Singing Section trial, as part of a wider consultation on the matchday atmosphere at King Power Stadium. Should you wish to contribute your views to such discussions, please contact the LCFC Help team via email at [email protected].
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