The end game for the business plan is the Prem. Hammam knew it, Ridsdale knows it and Milan is doing the same (if badly).
If he does a moody and leaves you with high wages and other commitments (manager contracts) which you then find you can't pay, will you think that you were cheating?
The difference is that Cardiff may have been spending money they don't have, when they haven't paid back money they owe for the loans.
I think all clubs should try to live within their means. Borrowing to fund possible success is a dangerous thing to do, but some people see the potential rewards and take the gamble anyway. It's particularly dangerous if you have one person who owns the club and can do what he wants with it. Gretna is the latest in a long line of clubs in trouble because of this kind of gambling.