Whilst I completely agree with those who are unhappy with the Club's stance on renewals this year, it's worth noting that it's probably not a choice.
They are completely and utterly skint and must be losing something in the order of £200,000 a week. It's likely that the club will be paying their bills with credit. Interest payments on our debts alone must be swallowing up just about everything we generate week to week.
Getting some cash in now could easily be a necessity if the banks are getting twitchy about the clubs ability to service their debt. I expect that in the current climate, sponsors are very hard to find too (as seen with the shirt charade).
Mad Mandy talks big but spends comparatively little of his own money. I accept the point that without him we'd go straight into administration but it's only on the banks goodwill and his underlying wealth that stops them pulling the plug right away. It is also through his poor management that the club has the level of debt it currently does. If Mandy doesn't want to put more money in, and the banks want some sign of income, then getting the season ticket money in now might be the only possible solution.
A worse case scenario could be that we're so financially skint that we need the season ticket cash to get through this season without administration and losing 10 points. If we got promoted by more than that amount of points, it would not be beyond imagination to see Mandy put us into admin and then try to reclaim the club much like Ken Bates did with Leeds.
In my opinion, anyone who thinks the club are doing this simply because they're greedy or stupid is being rather naive.