Title challenge is a ridiculous expectation IMO. Given that we are basically a whole new club this season, bar the stadium and training ground, I would be happy for us to finish in the top half and build on that for the following season. We need to build a team before we get promoted if we want to stay there, for example, look at Sunderland, up one season, down the next because there is little stability in their squad changing it from season to season. Then look at Reading, Coppell built a team up over 3-4 years and within their first season in the Prem, almost qualified for Europe. It wasn't luck, it was down to a good manager who had built a strong team together over a few seasons.